Consent statuses

Every contact has one consent status. It decides what Azimea may send them, and every change is kept in the contact’s consent history with its proof.

Status or reason	What it means	What you do
Unknown	Azimea has no basis to send this person marketing: imported or added without a consent.	Only service emails reach them. To send more, collect consent (a form, a checkbox) and import it with its proof.
SoftOptIn	An existing customer, in a shop whose checkout tells buyers it may write to them about similar products.	Campaigns and flows reach them once your consent method is declared as notice at checkout. Every email carries an unsubscribe link.
Subscribed	They ticked a box or signed up to hear from you; the proof is kept in their consent history.	Everything reaches them, once you have declared how you collect consent (Settings › Consent).
CheckoutStarted	They typed their address while placing an order and did nothing more: no purchase yet, no tick.	Only the reminder about that cart, and service emails. They become a subscriber if they tick the newsletter box.
PendingConfirmation	They asked to subscribe and have not clicked the confirmation link yet (double opt-in).	Nothing to do: the confirmation email is on its way. Cart reminders still reach them; marketing waits for the click.
Unsubscribed	They said they do not want your marketing emails.	Nothing: only service emails about their own orders or account still reach them.
Bounced	Their address permanently refused emails: it no longer exists or no longer accepts them.	Nothing: Azimea stops writing to it. A new, working address can be added as a new contact.
Complained	They marked one of your emails as spam.	Nothing: they never receive anything again, because each complaint hurts the reputation of every email you send.